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Hi, I'm Sarah.

I started Swell Design in 2016 at a pivotal moment in my life. I relocated to Charlotte, North Carolina after living my entire life in southern, rural Indiana. I had to say goodbye to my corporate design job that I thought was exactly what I always wanted. I started applying for other corporate design jobs in Charlotte, and nothing was working. I took this as a sign to try to build my own business. I went ALL IN. I worked on my brand, I started networking in a city where I knew no one, and I started to get clients.

I was nervous, excited and feeling the most creative I had been in a long time. Working with entrepreneurs and small business owners became the perfect clientele for me. I love hearing people talk about following their passion and building a business, just like I did. And being the first visual element to their brand is such a special feeling. I love seeing a client connect with a design I create for them and know that it will represent everything they do for years to come.

Design Style

My design style is minimalist, modern and clean, with negative space playing a large role in the overall look of a logo or design - I truly believe that less is more. I don't want to design something for the now, I want to design something that will truly stand the test of time for you and your business. I use variety of software and technology in my design work - from the classic pen and paper to my iPad Pro, Apple Pencil, Macbook Pro, desktop, and of course, the Adobe Creative Suite.


After several years in south Charlotte, my family and I now live in Greensboro, North Carolina. From logo design, to websites, from wedding suite design to custom illustrations, from social media content creation to creating email newsletters, I like to say that I really do know a little about everything. However, after I realized that Swell Design was flourishing and going to be sustainable (and I stopped applying for corporate jobs), I started to shift my focus and really take a deeper look at what elements of design I truly LOVE. I love helping people build their brand from the ground up. I love talking strategy, understanding their short and long-term goals, creating beautiful designs and functional websites to make sure that each client has everything they need to launch, and launch successfully.

I would truly love to set up a Discovery Call with you, this would allow us to "meet" and the opportunity to learn more about you, your business, and the vision you have for your brand. Additionally, during this short, no-strings attached, phone call, I will go through the design process and answer any questions you may have.

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Know Women Member

Sarah was featured in the inaugural Charlotte, NC Know Women publication featuring 100 women to do business with in Charlotte, North Carolina. She held a spot in the "Women On The Rise" section showcasing her business, Swell Design.

"KNOW Charlotte is an annual publication that features dynamic women through the city in virtually every industry. Every woman featured in KNOW Charlotte has been vetted through peer-review. The women featured are a compilation of proven leaders, high producers, and rising stars. Those published in KNOW Charlotte are also considered trendsetters, influencers, and women to watch."


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